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Jaguar vs Jaguar case goes to the Irish High Court

20 December 2004

Luxury car manufacturer, Jaguar is suing the Irish Patents Office for granting a Swiss watchmaker the right to trade under the Jaguar brand name.

According to Ireland’s Sunday Business Post, the manufacturer has initiated Irish High Court proceedings against the Controller of Patents, Design and Trade Marks in an effort to prevent Jaguar Watches from using the Jaguar trademark on their products.

In 1993, the Irish Patents Office granted Jaguar Watches permission to use the Jaguar brand name, in respect of ‘watches and parts thereof’, but Jaguar cars objected on the grounds that they themselves had been using the brand on ‘watches and other horological instruments for many years’. The objection was overruled in a special oral hearing last December and Jaguar cars are now taking the case to the High Court.

Meanwhile, Jaguar Watches are defending their right to trademark the Jaguar brand for use in watches, saying they have "manufactured and sold watches for many years" and that they have used the Jaguar Brand “in connection with its goods in a number of countries throughout the world and this has not led to any confusion'‘.

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