Own-it | Intellectual Property Know-How for Creative Businesses


Your work on the web and how to protect it

Published 28.02.06 at 18:00

The internet is a tremendous marketing opportunity and creative people who want to sell and promote their work should be grabbing it. Naturally there are risks but many of these can be reduced or avoided all together, so long as you know what you are doing.

In our first ever podcast, Sarah Jeffery of Briffa discusses how to protect your work on the web, taking you through the basics of showing your work and trading on the internet.

You will find out how to:

  • reduce risk of being copied from the visual material you provide online;
  • agree the right things with customers when you sell online;
  • provide the right information on your site;
  • maximise the value of your business through the information you collect from visitors to your site;
  • maximise the value of your brand online;
  • maximise traffic to your site and sales through affiliate agreement and portals; and
  • avoid problems associated with your designs and products being accessible and available worldwide.

This podcast is downloadable in two parts.

Please note that these podcasts discuss the legal position in the UK at the time of publication. They provide general information only and are not to be regarded as legal advice. You must take advice from a specialist lawyer in relation to your specific circumstances. Further, you should seek additional legal advice when dealing with parties based in other parts of the world or works originating from other parts of the world as the legal position may vary.

Photo credit: Cybershotking

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