Own-it | Intellectual Property Know-How for Creative Businesses


What's in a name?: The value of trade marks

Published 01.05.09 at 10:15

Having a famous name can be a very lucrative business. Own-it's What's in a name? podcast examines the role trade marks play in exploiting and protecting a name to grow a business. It is for everybody who wants to know more about branding strategies and how you can build and protect your brand with the support of appropriate intellectual property (IP) rights, such as trade marks.

The podcast includes:

  • An introduction to trade marks: what can be registered, how to register, when you need to get a lawyer involved, and how you have to spend to protect these rights
  • How trade marks can add value to your business
  • The difference between trade marks and other forms of IP rights
  • The building of a brand through trade marks
  • The difference between registered and unregistered trademarks

Speakers include barrister Phillip Johnson of 7 New Square and Charlotte Vicary, consultant at The Value Engineers.

Please note that these podcasts discuss the legal position in the UK at the time of publication. They provide general information only and are not to be regarded as legal advice. You must take advice from a specialist lawyer in relation to your specific circumstances. Further, you should seek additional legal advice when dealing with parties based in other parts of the world or works originating from other parts of the world as the legal position may vary.

Photo credit: Jack Dorsey

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