Own-it | Intellectual Property Know-How for Creative Businesses


IP Guide to... Digital/New media industries

Published 08.12.09 at 10:22

Digital media, electronic billboards, website adwords, the most cutting edge technology... how can this be protected by the oldest profession, the law?

The digital and new media arena is vast, exciting and continuously developing. It comprises the latest technology developments in advertising and news media, as well as many more creative ideas; for example: the online publication of pieces of art by museums.

This article provides you with a brief introduction into the IP rights available in this field. Unfortunately it cannot cover everything, so please consult the rest of this website for further information. As this is an ever-changing and developing arena, if you are in any doubt about your idea or invention, please consult a lawyer.

Content supplied by Tanya Layng (non-practising solicitor, technology engineer, arbitrator and LawWorks Choices volunteer). Photo credit: Flikr


Please note that this article discusses the legal position in the UK at the time of publication. It provides general information only but is not to be regarded as legal advice. You must take advice from a specialist lawyer in relation to your specific circumstances. Further, you should seek additional legal advice when dealing with parties based in other parts of the world or works originating from other parts of the world as the legal position may vary.

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  1. Useful

    But would have liked to read more about website design IP and licensing.

    Posted by John Crumpton on 09.12.09 at 13:38


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