Own-it | Intellectual Property Know-How for Creative Businesses

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Doing business in China - A practical guide for creative businesses

Published 21.01.09 at 18:00

Are you considering going into business in China? This podcast will give you practical information on steps you should take to make your venture a success. It covers IP rights and contractual issues and explains what you need to consider in terms of your target market, how you can establish your brand and its value, and how you can handle subsequent communication and discussions with potential clients in China. We talk about how you can source and negotiate a contract with a manufacturer, how you can protect your intellectual property against wide-spread counterfeiting, and ways to distribute and sell your products in China.

China's trade relations with Britain are deepening. Britain invests more in China than in any other Asian country and recently helped China with the design and construction of major building projects for the Beijing Olympics such as the Bird's Nest, the city's new airport and the Olympic swimming pool. In return, China supports the British economy with more goods and investment than any other European country. Therefore, it seems natural that creative businesses in Britain are looking to China to find a manufacturer, sell their goods in the growing luxury consumer market or take advantage of China's interest in British entertainment.

Own-it and Creative Connexions have invited business and legal experts who will answer your questions and address your concerns when facing the challenge of trading in a foreign market.

Speakers include Ken Grant, the deputy director of Creative Connexions an organisation that specialises in linking the world renowned creative skills of the UK with business needs in China and India. He originally studied electronic engineering specialising in fibre optics before moving into product management and business development. He is a Chartered Marketer and has an MSc in Strategic Marketing.

Please note that these podcasts discuss the legal position in the UK at the time of publication. They provide general information only and are not to be regarded as legal advice. You must take advice from a specialist lawyer in relation to your specific circumstances. Further, you should seek additional legal advice when dealing with parties based in other parts of the world or works originating from other parts of the world as the legal position may vary.

Photo credit: Mooney47 (The Great Wall of China)

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