Own-it | Intellectual Property Know-How for Creative Businesses


Choosing Your Trade Mark Name in China: Know Before You Go

Published 15.08.12 at 13:16

As China is a 'first-to-file' system it is very important to register your trade mark in China before entering into the market so as to diminish the risk of your trade mark being hijacked.

Although you can keep your original trade mark for many markets around the world, registering a Chinese equivalent of your trade mark in China is essential in ensuring your brand name doesn't get lost in translation.

For example, Quaker Oatmeal and Ralph Lauren are two well-known brands that did not create a Chinese trade mark when entering the Chinese market and are now known as 'old man brand' and 'three legged horse' respectively!

This article ties in nicely with Own-it upcoming webinar: How to choose your company's name and protect your reputation.

This article was prepared by the China IPR SME Helpdesk for Own-it.

The China IPR SME Helpdesk is a European Commission funded project that provides free, practical, business advice relating to China IPR to European SMEs. To learn about any aspect of intellectual property rights in China, visit our online portal at www.china-iprhelpdesk.eu. For free expert advice on China IPR for your business, e-mail your questions to:  question@china-iprhelpdesk.eu. You will receive a reply from one of the Helpdesk experts within seven working days. The China IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions and the European Union Chamber of Commerce in China.

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