Own-it | Intellectual Property Know-How for Creative Businesses


Choosing Your Company's Name and Protecting Your Reputation

Published 12.11.12 at 17:14

Choosing a name for your business is an exciting but also very demanding task. Whether you use your own name or try to find another you will give it a lot of consideration as you will recognise that your customers will identify the service and quality of the service or product you provide with the name of your company.

But choosing a name is not as straightforward as you may think. You may just by accident select a name that confuses your business with somebody else's, or you discover further down the line that somebody else uses a similar domain name for a very similar service or product.
How can you protect your brand and ultimately the reputation you have gained amongst your customers, and how can you avoid infringing somebody else's signs of origins?

Own-it invited Aaron Wood, partner and founder of IP specialist law firm, Wood, to give you a practical guide on how to avoid pitfalls when naming your company, the relationship between company's house registration, domain names and trade marks, and how you can defend your reputation against competitors, who try to trade on your goodwill.

Aaron is a Registered Trade Mark Attorney and a European Trade Mark and Design Attorney with over 10 years' experience working in the field of intellectual property.  He has substantial experience before the UK and European Community trade mark offices and spent the last few years acting as a consultant on trade mark matters to the BBC and specialist intellectual property law practices.  He is the co-author of A User's Guide to Trade Marks and Passing Off and a contributor to the Institute of Trade Mark Attorneys' UK Trade Marks Handbook and is also a regular writer and presenter on intellectual property matters within the legal community.

This webinar was moderated by Silvia Baumgart, Own-it Programme Manager.

Click on the link to watch:

Choosing Your Company's Name and Protecting Your Reputation from Own-it London on Vimeo.

Please note that this video discusses the legal position in the UK at the time of publication. It provides general information only but is not to be regarded as legal advice. You must take advice from a specialist lawyer in relation to your specific circumstances. Further, you should seek additional legal advice when dealing with parties based in other parts of the world or works originating from other parts of the world as the legal position may vary.


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