Own-it | Intellectual Property Know-How for Creative Businesses


Building a fashion brand: An insider’s guide to licensing

Published 12.03.08 at 18:30

Licensing can be a great way to build your brand and your bank account! But is it feasible to license your name as a small company? And where do you start! Is there anywhere to go for guidance? This joint event with the Centre for Fashion Enterprise and Own-it looked at how licensing can be part of a strategic approach to building your brand and visibility in the market. Licensing your name can be an effective means of breaking into new products and lines without the burden of identifying new production facilities, sales agents and marketing machinery for these new products. But how does licensing work? How can you find an agent? And what are the pitfalls (if any) to look out for?

Speakers were international brand consultant David Heys, Rachael Parman of Shoosmiths and Caren Downie, buying director at Topshop.

This event took place in March 2008 at RHSpace, London College of Fashion, London.

This podcast is downloadable below in two parts.

Please note that these podcasts discuss the legal position in the UK at the time of publication. They provide general information only and are not to be regarded as legal advice. You must take advice from a specialist lawyer in relation to your specific circumstances. Further, you should seek additional legal advice when dealing with parties based in other parts of the world or works originating from other parts of the world as the legal position may vary.

Photo credit: Vincent Boiteau

Download File


  1. Be the first to comment on this story.


You must be logged in to post comments. Please sign in below or register here.


Knowledge Search
    • Last Month
    • Last Week
    • Past 30 days
    • No Limit
    • Today
    • Any Sector
    • Advertising & Marketing
    • Architecture
    • Design
    • Designer Maker
    • Digital/New Media
    • Fashion
    • Film & Video
    • Museums & Galleries
    • Music
    • Performing Arts
    • Photography
    • TV & Radio
    • Visual Arts
    • Writing & Publishing

Related content

  • Jack Wills sues House...

    Jack Wills Limited v. House of Fraser (Stores) ... view story

  • Building a Fashion Br...

    An effective brand can have the power to convey... view article