Building a fashion brand: An insider’s guide to licensing
Published 12.03.08 at 18:30
Licensing can be a great way to build your brand and your bank account! But is it feasible to license your name as a small company? And where do you start! Is there anywhere to go for advice? This joint event with the Centre for Fashion Enterprise and Own-it looked at how licensing can be part of a strategic approach to building your brand and visibility in the market. Licensing your name can be an effective means of breaking into new products and lines without the burden of identifying new production facilities, sales agents and marketing machinery for these new products. But how does licensing work? How can you find an agent? And what are the pitfalls (if any) to look out for?
Speakers were international brand consultant David Heys, Rachael Parman of Shoosmiths and Caren Downie, buying director at Topshop.
This event took place in March 2008 at RHSpace, London College of Fashion, London.
This podcast is downloadable below in two parts.
Photo credit: Vincent Boiteau