Own-it | Intellectual Property Know-How for Creative Businesses


3D business: Reality or fantasy?

Published 30.10.07 at 18:00

Many games programmers and designers are taking their skills and exploiting them in virtual worlds; once the domain for play, companies are now finding ways to advertise and exploit their work to build their business.

A growing number of people are building business out of designing items in the virtual world – creating houses, clothes, videos and even skin tone – but how do you do it? Are the rules of business the same? Can you use your skills to help create the new world? How can you protect your work and do the same piracy issues exists in a government free utopia?

This podcast is moderated by Jon Wiebren, creative director of Imaginary Productions. Speakers areAndrew (Roo) Reynolds a Metaverse evangelist based at IBM's Hursley Park laboratory, Vincent Scheurer, the founder of Sarassin LLP, and Adam Martin, lead core programmer at NCsoft.

This podcast is downloadable in two parts.

Please note that these podcasts discuss the legal position in the UK at the time of publication. They provide general information only and are not to be regarded as legal advice. You must take advice from a specialist lawyer in relation to your specific circumstances. Further, you should seek additional legal advice when dealing with parties based in other parts of the world or works originating from other parts of the world as the legal position may vary.

Photo credit: Pizzasso

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