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Rethinking the look of the modern newspaper

When: 23.09.10 at 09:30
Where: LCC, Elephant & Castle London, SE1 6SB
view map & directions

180pts

Enough of the multi-coloured upchuck !

Does your front page sell? Or repel?
Rethinking the look of the modern newspaper

Mike Molloy, 30 years on the Daily Mirror, 10 of them as Editor, virtually created the look of the modern tabloid newspaper.

He also redesigned a number of other newspapers, broadsheets as well as tabloids. He is an unequalled authority on the technique of print presentation. He now believes that newspaper designers (and editors) have lost their way, confused by the availability of colour and computerised gimmickry; frenzied by the intense competition for circulation.

The result is newspapers, particularly front pages, that have the opposite effect on the reader from that intended. Rather than attract, they confuse, deceive-and repel.

Over September 23-24 Mike will hold a Master Class/ Summer School at the London College of Communication (formerly the London College of Printing) to demonstrate his ideas. Students and practitioners of graphic design and anyone else concerned with editorial production and journalistic presentation will want to attend. Sessions will include:

  • Demonstrations and presentations manual and on-screen.
  • Participants produce own designs for criticism by MM.
  • Frequent Q & A and discussions.

Fee £180.00

All enquiries: t.delano@lcc.arts.ac.uk

Photo credit: Jill Clardy

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