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Creating value: Exploiting design innovation in the real world. London Design Festival Event

Date: Wednesday 28 September 2005
Time: 6.30 - 8.00 pm, plus drinks and networking

The Design Council
34 Bow Street

2 of 70 places available
Book now

Designers need to better protect and exploit their intellectual property (IP), but with a greater focus on innovation they could also create more IP. How can designers more effectively facilitate, fund and manage innovation? How can they be more business-like, and persuade clients to support new IP-based models of working? And how can they and their clients ensure that their innovative ideas become successful products and services? Come and discuss these key issues with some of the UK’s most innovative design practitioners.

Drinks and the opportunity to network will follow the event.

You will need a basic understanding of intellectual property to benefit from this event.

Chair: Nico Macdonald, writer and design industry consultant

Nico is a London-based writer covering design, technology and business, with a focus on innovation. He is the author of What is Web Design? (RotoVision, 2003), and has also written for many UK and US publications, including the RSA Journal, Blueprint, the Guardian, Eye, PRINT magazine, Creative Review, BBC News Online,, The Register, The Architects’ Journal, spiked-IT and Design Week. He also works with clients as a design and technology strategist.

Chris Downs, Founding Partner, live|work

Chris is a founding partner of the London-based service innovation and design consultancy live|work, which was established in 2001. Recently he has been working with Vodafone to develop a customer experience perspective on a future offering, and is working with Experian in the exploratory phase of a service innovation project. He has also been involved in the service innovation design and development for organisations including the BBC, Orange,, Experian, and FIAT, as well as pioneering the personal data brokering service ‘loome’. Chris has, since 1995, been involved in design consultancy, with a focus on the Internet. Prior to live|work he was part of the start-up team responsible for the development and implementation of the Italian-based Interaction Design Institute Ivrea, where he remains an adjunct professor. He also speaks internationally on the subjects of service design, creativity and entrepreneurship.

Nina Warburton, Director, Alloy

Nina is a founding member and director of Alloy, a product design consultancy providing innovation and design services to companies worldwide. Based in Farnham, Surrey, Alloy believes in driving creativity and innovation through holistic insight, to improve user experiences. Providing creative direction as well as new business strategy and development, Nina speaks regularly on design and innovation. She has a broad range of experience spanning many industry sectors and countries, having designed for, managed and led projects for clients, including BT, Proctor & Gamble, Toshiba, Virgin Atlantic and PZ Cussons. She holds a PhD in design research from the University of Northumbria.

Mat Hunter, Location Head, IDEO

Mat is a member of IDEO’s Consumer Experience Design practice, based in London. He joined IDEO in San Francisco in 1995 as an interaction designer, and returned to his native England in 1999. As a manager and designer he has led several strategic client relationships and been involved in projects that range from strategic innovation programmes to detailed prototype development for clients in many industries from consumer electronics to food architecture. Clients include Cargill, Kodak, Hewlett-Packard, Steelcase and Proctor & Gamble. He has received several awards for his designs, in the USA, UK, Germany, and Japan, and appeared in television programmes on design and innovation for the BBC and Open University. Mat earned a BAHons in Industrial Design from London’s Central Saint Martins College of Art and Design, and an MA in Computer-Related Design from the Royal College of Art in London.

Location map:

London Design Festival Design Council

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