University of the Arts London Own It - Creative London Intellectual Property Advice Service Creative London
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Reaching a bigger audience - everything you need to know about licensing

Date: Wednesday 22 June 2005
Time: 6.00 – 8.00, plus drinks

Cockpit Arts
Northington Street

2 of 50 places available
Book now

You've got a well designed product and its selling well but there's only you making it!! So what needs to happen, from a legal point of view, when you want to get it manufactured or are approached by someone who wants to manufacture it for you

This Own It event will cover licensing, royalties and manufacture and will look at the following:

- What is a licence?
- How do you negotiate a licence?
- Can you ask a licensee for an up-front payment?
- How much should the royalty be?
- Should a royalty decrease (or increase) with volume?
- How do you find and choose a licensee?
- What are the dangers of licensing and how can they be minimised?
- What does a licensing agreement look like and what should you look out for?

Please note: You will need a general understanding of Intellectual Property to benefit from this event.

Speaker: Naazneen Schmittzehe of IP law firm Briffa -

Naazneen is dually qualified in the UK and Hong Kong. Naazneen has a strong IP background and has over five years post qualification experience in non contentious and contentious IP. She has managed and advised major corporations such as APPLE, MARS and COKE on their trade mark portfolios, working closely with in-house lawyers and corporate departments to enhance and protect well known brands. Naazneen has acted for a number of well known designers for both fashion and furniture. She has a good understanding of far-eastern markets and extensive practical experience of international Intellectual Property. Her work also involves all forms of licensing including manufacturing as well as franchising of intellectual property rights.

Event sponsors or co-organisers: Briffa

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