Characters. Illustration. Animation - the secrets of merchandising
When: 06.05.14 at 19:00
Where: London College of Communication, Elephant & Castle
London, SE1 6SB
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Are you signing contracts without knowing exactly what your commissioners can and cannot do with your work? Do you know what IP rights are relevant when you design a character? Have you an idea, how you can make money from your designs? If you have to answer no to one or more questions this seminar is for you.
Did you know that your character can turn from a copyright work into a very valuable trade mark if it is used as a sign of origin in the course of trade? We will explain the journey of an illustration from copyright to design to trade mark and how merchandising is used by companies to commercialise the value of their brand.
Attending the seminar will enable you to
- understand the process of merchandising and what role character design plays in the business strategy of big companies;
- understand the basics of licensing contracts;
- recognise the value of your designs;
- protect and use your IP rights to build a sustainable creative business.
Aaron Wood, Trade Mark Attorney, Swindell & Pearson Ltd