Own-it | Intellectual Property Know-How for Creative Businesses


The Bright Idea Handbook

Many people have a great idea, but don't know how to profit from it or how to make sure no one copies it. These are just a couple of the topics The Bright Idea Handbook covers, along with developing and protecting ideas, pitching for financial backing and ultimately turning an idea into a profitable business.

This brand new title, written by legal expert Michael Gardner, is a practical step-by-step guide and also includes:

-The basics of patents, trade marks, copyrights and designs
-How to find and brief a lawyer
-Sample non-disclosure agreements
-Funding: business angels, venture capitalists and grants
-Marketing and advertising
-Tackling infringements: injunctions and court cases
-Licenses and franchises

Aimed at anyone who has ever considered entering the Dragons' Den, or even had just a seedling idea, The Bright Idea Handbook will help turn budding inventors' dreams into a reality!


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Contact Info

E: http://www.which.co.uk


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